Natalie Jeremy

Summary

Senior UX Content Designer and AI Content Strategist with 10+ years of experience making complex digital products clear, accessible, and human-centered. I lead enterprise-wide content strategy initiatives and bring deep expertise in conversational design, including end-to-end dialogue architecture, NLU training data, and multi-turn flow design for chatbots, voice bots, and AI assistants. Known for building cross-functional partnerships with product, design, and engineering to deliver consistent, inclusive digital experiences at scale. Founder of Women for Ethical AI, a consultancy helping companies develop accessible, equitable content frameworks for AI-powered products.

Professional Experience

Senior UX Content Designer | Ethical AI Consultant – Women for Ethical AI
12/2025

  • Women for Ethical AI is a consultancy I founded to help teams build AI-powered products that work for everyone. I develop plain language standards and ethical content frameworks to ensure AI content is accessible, clear, and inclusive.


Sr. UX Content Designer/Strategist – Optum
11/2021 – 11/2025

  • Partnered with design, product, and engineering teams to create UI copy, including labels, microcopy, tooltips, and error messages for multiple enterprise web and mobile apps
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  • Led content design and strategy for a new enterprise-wide AI assistant, defining content standards, NLU patterns, and plain language guidelines adopted across the organization

  • Designed conversational flows and microcopy for multiple chatbots, establishing dialogue frameworks, tone guidelines, and error recovery patterns

  • Championed plain language and accessibility standards (WCAG/ADA) across product lines, advocating for user-centered content at the systems level

Sr. UX Content Designer – CSAA Insurance
10/2016 – 11/2021

  • Designed end-to-end content experience for customer-facing web and mobile applications, including UI text, tooltips, error messages, and transactional emails

  • Built the conversational flow architecture and copy for the company's first consumer-facing chatbot, creating the dialogue framework and tone of voice

  • Translated user research findings into targeted content improvements, connecting observed user behavior directly to design and copy iterations

Technical Content Writer/Editor – Pantheon
10/2014 – 10/2016

  • Collaborated cross-functionally with engineering, product, and support to create developer-facing documentation, UI text, and newsletter content

  • Led a full content migration from a legacy CMS to a GitHub-based open-source repo, converting all content to Markdown

  • Established and maintained the technical content style guide, creating a reusable standard for content consistency across the organization

Sr. UX Writer (contract) – CSAA Insurance
9/2012 – 10/2014

  • As the first UX Writer on the UX team, I wrote and edited in-product copy, including UI text, tooltips, error messages, and emails, for customer-facing web and mobile applications

  • Created the digital editorial style guide

  • Observed user research sessions and used insights to improve content
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Education
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​M.S. in Technical Communication, Northeastern University

B.A. in Human Development, California State University, Hayward

Areas of Expertise

Content Design
UX writing • Content strategy • Content design systems • Microcopy • Plain language • Accessibility (WCAG / ADA) • Voice & tone development • Style guide creation

Process & Collaboration
Cross-functional collaboration • Human-centered design• Agile/scrum • Usability testing • User research synthesis

Tools & Platforms
Figma • FigJam • Miro • Jira • Confluence • Azure DevOps • GitHub • Markdown • Google Workspace • Microsoft Office
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AI & Emerging Tech
AI assistant content design • LLM prompt design • Generative AI tools • Google prompting certification